Marketing Director in Parallels Business Automation - Standard allows creating online marketing campaigns that result in visits to your site/store. Parallels Business Automation - Standard will track the hits as well as orders received as a result of your different campaigns.
Marketing campaigns owners must have customer accounts in Parallels Business Automation - Standard. Customer accounts for partners that sign up online are created automatically. And if you are adding a marketing campaign online, you should create a customer account for a new partner manually, before you start adding a new campaign.
The Redirector URL (the linking code) that should be placed at partner's website to redirect customers to your store will be generated automatically. To generate the URL, go to the Marketing Director - Campaign Manager - Campaigns and add a new campaign. After you have saved a new campaign, open its details and get the Redirector URL.
To add a marketing campaign:
From the list of Campaigns, you can view only the number of hits (redirects to your HSPstore from partner website). Customers that visit your HSPstore via partner's website are identified by cookies. Thus, if a customer was once redirected to your Web site, his (or her) browser receives appropriate cookie and Parallels Business Automation - Standard counts one hit. By default, this cookie should be stored half a year. If a customer uses the same browser, and visits your HSPstore once again, he (or she) is recognized by a cookie, and a hit is not counted.
A customer can just visit your HSPstore or can visit it and place an Order. Parallels Business Automation - Standard provides statistics on buy-hits and total amount of orders placed for each campaign. To view Orders statistics, click the Report item on Campaign Manager submenu. It is also possible to view the dated report for particular campaign.
In addition, the set of pre-defined website templates available includes the template for automated affiliates signing up.